Social Media Manager Salary in Australia
Media • All 12 Major Cities
Social media managers create content and manage brand presence across social platforms.
Job Market Outlook
Knowledge work with significant AI applicability
Job supply roughly matches candidate availability
Moderate projected employment growth over 5 years
Sources: Microsoft Research 2025, Jobs and Skills Australia 2025 Occupation Shortage List
Social Media Manager Salary by City
Detailed City Comparison
| City | Average | Take-Home |
|---|---|---|
| 1SydneyNSW | $82,500 | $65,312 |
| 2CanberraACT | $81,000 | $64,292 |
| 3MelbourneVIC | $78,750 | $62,762 |
| 4DarwinNT | $78,750 | $62,762 |
| 5PerthWA | $76,500 | $61,232 |
| 6BrisbaneQLD | $71,250 | $57,662 |
| 7Gold CoastQLD | $69,000 | $56,132 |
| 8AdelaideSA | $67,500 | $55,112 |
| 9WollongongNSW | $66,000 | $54,092 |
| 10NewcastleNSW | $66,000 | $54,092 |
| 11GeelongVIC | $65,250 | $53,582 |
| 12HobartTAS | $63,750 | $52,562 |
Cost of Living Index: Sydney = 100. Lower values indicate lower cost of living.
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Hourly Rate
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Frequently Asked Questions
How much does a Social Media Manager earn in Australia?
The average Social Media Manager salary in Australia is $72,188 per year, or approximately $37 per hour. Salaries typically range from $46,750 for entry-level positions to $121,000 for senior roles.
What is the take-home pay for a Social Media Manager?
A Social Media Manager earning the average salary of $72,188 takes home approximately $58,300 per year after income tax and Medicare levy, or $4,858 per month.
Where do Social Media Managers earn the most in Australia?
Sydney offers the highest Social Media Manager salaries at $82,500 on average, followed by Canberra at $81,000.
Is Social Media Manager a good career in Australia?
Social Media Manager is a stable career choice in Australia. The job market is stable, and the average salary of $72,188 is around the national median.
How much do Social Media Managers make per hour?
Social Media Managers earn approximately $37 per hour on average in Australia, based on a 38-hour work week. Hourly rates range from $24 for entry-level positions to $61 for experienced professionals.
About Social Media Manager Salaries in Australia
The average Social Media Manager salary in Australia is $72,188 per year, or approximately $37 per hour. Salaries range from $46,750 for entry-level positions to $121,000 for senior roles with extensive experience.
Sydney offers the highest average Social Media Manager salary at $82,500, while Hobart has the lowest at $63,750.
After tax, a Social Media Manager earning the average salary takes home $58,300 per year, or $4,858 per month.
Key Factors Affecting Social Media Manager Salaries
- Location: Major cities like Sydney and Melbourne typically offer higher salaries but also have higher costs of living.
- Experience Level: Entry-level positions start around $46,750, while senior roles can reach $121,000.
- Industry: Different industries offer varying compensation for Social Media Manager roles.
- Company Size: Larger companies typically offer higher salaries and more benefits.
Salary data is based on industry reports, job postings, and government statistics. Individual salaries may vary based on experience, qualifications, and employer. Tax calculations are estimates for the 2024-25 financial year.